plan highlights
01. Greetings | 02. About | 03. Vision | 04. Mission | 05. Safety | 06. Collaboration | 07. Innovation | 08. Sustainability | 09. Diversity | 10. People | 11. Stewardship | 12. Programs & Services | 13. Stakeholder Alignment | 14. Monitor, Refresh, Renew
The Regional Recreation Corporation of Wood Buffalo humbly acknowledges that the land on which we gather, play and connect is Treaty 8 Territory, the traditional lands of the Cree and Dene, and the unceded territory of the Métis.
greetings from the RRC board chair
The Board of Directors is excited to launch the RRC’s 2025-2030 Strategic Plan. Our Board, made up of passionate volunteers representing the residents throughout this region, is aligned on the purpose of the organization and what it will take to advance the organization to the next level. In reflecting on our journey over the last five years, which has included resiliency to the challenges offered by the COVID-19 pandemic and natural disasters including the 2020 flood, our commitment to working together with our partners, our staff, our guests, and our stakeholders to create community is steadfast.
Our priorities are guided by our desire to provide exceptional guest experiences to everyone who uses our world class facilities across the region, from Conklin in the south, to Fort Chipewyan in the north, and everywhere in between. We will focus on diversity and inclusion, including reducing barriers to access recreation in our community. We recognize that the programs and services we offer are not one-size-fits all and need to reflect the people who call Wood Buffalo home.
We are committed to developing partnerships and fostering connections to offer more recreation opportunities throughout the region. Leveraging the strengths of all partners will allow us, together, to advance and expand quality services available for the community. A coordinated approach for efficiency and sustainability will be to everyone’s benefit.
For our employees, we have developed strategies focused on fostering a safe and supportive organization that empowers and supports exceptional service, innovation, creativity, and sustainability. Our people are our competitive advantage, and we commit to ensuring we provide the supports needed to let this strength stand out.
We are excited to get working on this plan and hope that you will share our enthusiasm as we head into the next phase for the RRC.
Chris Pirie
RRC Board of Directors Chair
about the RRC
Officially incorporated under the Canada Not-for-Profit Corporations Act on June 10, 2013, the Regional Recreation Corporation of Wood Buffalo (RRC) was created by the Regional Municipality of Wood Buffalo (RMWB) Council in 2012.
With the mandate to operate safe, reliable, and sustainable recreational and community facilities, while delivering high-quality, community-focused programming for the benefit of residents and stakeholders in the region, the RRC is committed to enhancing the quality of life for everyone in the region.
The RRC operates recreation facilities located in the Wood Buffalo Region of Alberta. This includes MacDonald Island Park (MIP) located in Fort McMurray, which features Suncor Community Leisure Centre, the Miskanaw Golf Club and Shell Place; the Anzac Recreation Centre presented by CNOOC in the community of Anzac; the Sonny Flett Aquatic Centre in Fort Chipewyan; and the Conklin Multiplex in Conklin.
We are proud to operate these facilities and to support the communities throughout the region.
The leadership and team at the Regional Recreation Corporation of Wood Buffalo have proven time and time again to be a critical, trusted partner for Council and the entire Municipality.
This new Strategic Plan charts a positive direction for the next five years. It will serve to further strengthen the RRC’s excellent and important contributions to the region’s communities and the people that call this place home.
Sandy Bowman
Regional Municipality of Wood Buffalo Mayor and Former RRC Board Member
our vision
Together we create community.
our mission
We inspire Wood Buffalo to gather, play and connect.
core values
Collaboration
Safety
Diversity
Innovation
Sustainabilty
1 | safety
Cultivating a culture of safety, ensuring the well-being of employees and guests
Embracing a culture of continuous improvement related to our occupational health & safety management system
2 | collaboration
Enhance competitive advantage by forming alliances with organizations that complement our strengths and mitigate our weaknesses
Engage in collaboration through the sharing of financial resources and human capital for mutual and regional benefit
Partner with local businesses to gain insights into the regional market dynamics, customer preferences, and regional trends
3 | innovation
Leveraging cutting-edge technology to enrich guest experiences
Incubate creative programming
Remain agile and responsive to the needs of our community
4 | sustainability
Ethically manage the assets and resources of the Regional Municipality of Wood Buffalo
Drive financial stability to sustainably support our mission and vision
Establish clear and quantifiable sustainability targets to track, measure and response to performance
5 | diversity
Champion and celebrate universal inclusivity in all spaces
Commit to reconciliation by actively contributing to Truth & Reconciliation efforts
Proactively eliminate barriers to access and foster inclusivity in all aspects of facilities and services
The Anzac Recreation Centre presented by CNOOC has been an absolute gem in our community.
With its state-of-the-art facilities, a wide range of programming, and friendly staff, it's the perfect place for individuals and families alike to stay active and have fun. My family especially loves the exciting events they host throughout the year. Beyond its everyday offerings, the centre played a crucial role as an evacuation centre during the 2016 wildfires, providing a safe haven for the community of Fort McMurray. Whether you're looking to work out or simply enjoy a day out with the family, the Anzac Recreation Centre offers something for everyone.
Highly recommended!
Danita Gillie
strategic priorities
Stewardship
People
Programs & Services
Stakeholder Alignment
1 | people
Develop & sustain the personnel and culture required for RRC to pursue its strategic plan, by advancing our people & culture practices.
1.1 | Develop Succession Plans
1.2 | Enhance Safety Performance
1.3 | Enhance Corporate Culture
1.4 | Create Learning & Development Plans
1.5 | Ensure Industry Competitive Compensation
2 | stewardship
Develop the systems, culture, and performance that forms the basis of the careful and responsible management of the owner’s assets and delivers on the owner’s expectations.
2.1 | Develop Long-Term Asset Plans
2.2 | Optimize Processes
2.3 | Develop Performance Metrics
2.4 | Develop a Plan for Cost Efficiencies Related to Environmental Impacts
3 | programs & services
Develop new or refined services that differentiate our service offering and contribute to, or maintain, memberships, program participation, and new sustainable revenue streams.
3.1 | Develop Space Management Strategy
3.2 | Enhance Guest Experience
3.3 | Formalize Major Event Guidelines
4 | stakeholder alignment
Develop the means and methods to attract and retain clients, engage patrons, and form collaborative partnerships with new or existing relationships.
4.1 | Ensure Alignment with RMWB
4.2 | Understand Our Customers
4.3 | Expand Commitment to Diversity and Inclusion
4.4 | Enable Partner Programming
Fort McMurray Minor Baseball Association (FMMBA) has been pleased and thankful to partner with the Regional Recreation Corporation of Wood Buffalo in the delivery of Baseball Canada events in the region since 2016.
This partnership has allowed us to leverage our strengths to create exceptional experiences for everyone who attends, from players, coaches, family members, officials, and spectators. FMMBA, our players and our baseball families have been beneficiaries of this partnership, and we look forward to partnering in the future with the RRC as we continue to welcome elite baseball events to Fort McMurray Wood Buffalo.
Mike Mayuk
Fort McMurray Minor Baseball Association President
monitor, refresh, renew
The RRC Senior Leadership Team developed the sustainment structure for strategic planning. Monitor, refresh and renewal.
Monitoring will consist of a monthly review of the execution of the near-term plans by the Senior Leadership Team. This review will provide each department the opportunity to present on strategy progress, identifying challenges and solutions and verifying that the plan is having the intended effect of the expected key performance indicators. Collectively, the Senior Leadership Team will support the plan champions through resource assignment and by fulfilling support tasks as assigned. The near-term plans are hosted on a shared platform to allow all members to regularly view and update the plans.
Refreshing will consist of an annual quick validation of the vision, mission and values. key performance indicators will be further developed as baseline measures are established and the RRCWB becomes more familiar with measuring systems and target setting. Completed strategies will be evaluated for effectiveness and archived.
New strategies will be developed and/or selected for development of new near-term plans to drive ongoing execution and progress. The RRC Board of Directors will approve the refreshed strategic plan.
Renewing will take place after the plan’s 3-year term. The renewal will test the relevance of the vision, mission, values and key performance indicators, which will be modified or replaced as required. This renewed preferred future will form the basis for the development of strategies and near-term plans. The board will be consulted for input and will approve the renewed strategic plan.
